Monday, June 05, 2017

Visit to Smashville - Price anchored

If you read this blog, or come here by the way of twitter, there's a chance you've picked up that I am somewhat interested in hockey. I had an opportunity this last weekend to go to Nashville to hang out in the "the other city" where the Stanley Cup Finals are played this year (it's Pittsburgh and Nashville).

Funny enough, driving there I listened to a pod cast explaining the "anchoring phenomena" - an economic term and discussion that tries to explain that we people subconsciously compare things to others. If you are choosing if something is expensive or cheap, you automatically think about something first and then comparing it to that. The researchers had tried it with glasses of wine and after mentioning different prices, they asked their subjects to guess how much the glass of wine were that they were drinking. If the researchers had mentioned a higher number, the likelihood was that the subjects quoted a higher price. They were, as the report said, price anchored.

I got the perfect experiment set up when we arrived in Nashville. You see, the tickets online for the game (game three) were starting at $1300. While I am by no means poor, I don't have that much money to put on a team that isn't even my main one. I mean, it's my adopted thirdish one (the first American if you don't count Red Wings, which to be honest I have considered dumping since they ended up in the Atlantic with Leafs. I can't even try rooting for another team in Leafs division) but $2500 is more than living expenses for a month and to pay that for two tickets for one game?

Alas, what happened when we got to the arena? Scalpers. And were they trying to sell tickets. I knew I was in trouble when I managed to get someone down from $800 to $700 in two minutes flat. Plus that they said "I'll walk you to the doors and make sure the tickets work and you get in". I even considered it. "It's not that much, it's HALF of what I saw on the website". Well, little hind brain kicked in a second later with "it's still A LOT OF MONEY (and it isn't your team)". I even entertained the question "but how do I pay for the ticket, I have no cash and I doubt that the scalper takes credit card?".

Then I shook my head, for real shook my head as to banish the silly notion that I could afford the tickets (compared it to REAL life stuff rather than $1300) and walked my merry way to a good restaurant to have a nice meal, watch the first period. And then, when the game went to second period, take a stroll down town to the pedestrian bridge over the river.

It was on the bridge I stood, taking a photo of Järnkrok's shirt, when the cheer from every bar in the area and Broadway went to the skies. Predators had scored and made it an even game! Time to find a roof top party and watch the third period with all the lovely, happy, fun fans.

watching hockey outside in the summer breeze - what can be better?!
Preds won and they whole city erupted into joy and glee. It was truly a lifetime experience and I am very very happy I went there. Even if hotel rooms turned out to be pretty pricey. And the restaurant and the bar wasn't the cheapest. Although, if I anchor on the hockey ticket price - I still made a deal on my stay since it was cheaper than the cheapest ticket. Win-Win indeed :)

Broadway before the game

mini cup cakes like the Stanley Cup

Cat fish shirts, it's the South ;)

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